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The Yankelovich Study: Analysis of The ÄÛ²ÝÊÓÆµForum and Its Benefits (Summary)

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Internationally recognized social scientist Daniel Yankelovich surveyed more than 1,300 people who completed The ÄÛ²ÝÊÓÆµForum during a three-month period. Prior to their ÄÛ²ÝÊÓÆµForum, people were asked what they expected to achieve in the course; after The ÄÛ²ÝÊÓÆµForum, they were asked about the benefits they actually received.

Summary
Four areas were explored: the value of The ÄÛ²ÝÊÓÆµForum, the profile of participants, satisfaction levels after The ÄÛ²ÝÊÓÆµForum, and unexpected benefits that were experienced. A few of the findings include:

  • More than 90% of participants report practical and enduring value in their lives—well worth the time and cost.
  • More than 90% of participants report a better understanding of relationships and their role in them.
  • Nearly every participant received unexpected benefits, ranging from the ability to control weight to achieving personal and professional goals.

Conclusion
"Several of the study's findings surprised me quite a bit, especially the large number of participants for whom The ÄÛ²ÝÊÓÆµForum proved to be 'one of the most valued experiences of my life.' This is not a sentiment that people, particularly successful, well-educated people, express lightly. I can understand why people recommend The ÄÛ²ÝÊÓÆµForum to their associates, friends, and relatives."
Daniel Yankelovich
Public Opinion Analyst

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